Case Study: Continental Tyres boosts Irish Car of the Year 2025 visibility with Cullen Communications

Continental Tyres drives 160+ VIP awards attendance with Cullen Communications

Continental Tyres, the title sponsor of the Irish Car of the Year awards, partnered with Cullen Communications to raise the profile of the 2025 event and ensure strong brand exposure. The challenge was to execute a multi-channel campaign that would generate high visibility for the awards and reinforce Continental's position as the premier sponsor.

Cullen Communications implemented a comprehensive strategy that included event management, media relations, content creation, and influencer engagement. The results included a record attendance of over 160 guests, more than 125 earned media articles prominently featuring Continental, and significant digital reach through influencers. Cullen Communications successfully reinforced the awards as Ireland's main automotive platform while delivering exceptional brand exposure for their client.

Continental Tyres