Case Study: Codex raises brand awareness with Cullen Communications’ Pen Pincher campaign

Codex boosts brand awareness with Cullen Communications in a campaign that earned 12 media pieces

Codex, Ireland's leading B2B office solutions company, partnered with vendor Cullen Communications to extend its brand recognition to a consumer audience. Their challenge was to raise public awareness and engagement for their brand in a creative and impactful way.

Cullen Communications implemented an integrated 'Pen Pincher' campaign that combined a week-long radio promotion and competition on SPIN 1038, on-street activations, and a data-driven earned media strategy based on a survey of workplace habits. The vendor secured 12 pieces of earned media coverage and achieved significant on-air promotion, successfully boosting brand awareness and engagement among a core demographic of office workers.

Codex