Case Study: Waco Surf drives demand and reservations with Cuker

Waco Surf boosts average session duration 17% with Cuker

Waco Surf, a renowned inland surf park and resort, partnered with the digital agency Cuker to elevate its digital presence and support its evolution into a multi-experience destination. Their challenge was to broaden their brand narrative beyond surfing to include hospitality and recreation, driving measurable growth in awareness and reservations for their expanding ecosystem of offerings.

Cuker implemented a full-service digital marketing strategy centered on destination-first storytelling and highly targeted paid media. The solution shifted the narrative to position Waco Surf as a comprehensive resort, which drove significant gains. Results included a 10x increase in demand generation, a 17% rise in average website session duration, thousands of new email subscribers, and sold-out surf passes, successfully translating interest into booked visits and lodging revenue.

Waco Surf