Case Study: Twomey grows holiday revenue with Cuker digital marketing

Twomey grows revenue and sessions 22%+ with Cuker

Twomey, a producer of premium wines and part of the Silver Oak Cellars family, sought to expand its digital presence and drive revenue during the competitive holiday season. Their challenge was to elevate brand awareness and connect with a broader audience of modern wine consumers. They partnered with the digital agency Cuker to implement a digital-first strategy aimed at increasing visibility and converting seasonal demand into eCommerce growth.

Cuker implemented an integrated digital marketing strategy for Twomey, combining paid search and paid social campaigns to capture high-intent consumers. This approach focused on continuous optimization to maximize return during the critical sales window. The results were significant, with the brand seeing a 22%+ year-over-year increase in both revenue and sessions, a 17%+ increase in new users, and an 8% increase in transactions, successfully turning holiday demand into sustained growth.

Twomey