Case Study: Sony achieves buzz and engagement with Cuker's digital campaigns

Sony drives millions of digital interactions with Cuker

Sony, a global leader in consumer electronics, partnered with the digital agency Cuker to develop a disruptive digital campaign strategy. The challenge was to launch two new products and an accessory line, with the goal of boosting consumer engagement, driving product trials, and generating significant market buzz.

Cuker implemented an integrated digital strategy. For the new a7 camera, this involved creating a website to guide users to retail trial locations and running a photo contest. For the Xperia Z smartphone, Cuker developed a carnival-like Android app demonstrated in malls. The agency also built digital assets for Sony's Proforma accessory line. The campaign generated millions of digital interactions and significant viral buzz, making both product launches a success by engaging target consumers in a unique way.

Sony