Case Study: Callaway boosts online sales and brand engagement with Cuker’s digital strategy and web development

Callaway grows online sales 600% with Cuker

Callaway, a major golf equipment company, faced the challenge of redefining GPS companion technology for golfers. Their uPro device needed a seamless way for users to download updated course data as courses frequently change their layouts. They partnered with the digital agency Cuker for a comprehensive solution involving website design, eCommerce, and software development.

Cuker designed and developed the uPro website and web portal to create a unique user experience for updating devices and purchasing courses. They also launched a full digital marketing campaign. This solution drove a 600% growth in online sales, established uPro as the #1 golf GPS, and attracted over 100,000 users. The success led to Callaway Golf acquiring uPro and retaining Cuker to scale the project internationally.

Callaway