Case Study: a leading home furnishing retailer drives in-store traffic with Cuebiq

a leading home furnishing retailer drives 273 additional store visits with Cuebiq

The leading home furnishing retailer needed to track new customers and isolate the true impact of its regional media campaigns in a crowded market. To address this, it partnered with Cuebiq and used its location data solutions, including Audiences and Measurement.

Cuebiq implemented a solution featuring regional and audience targeting alongside footfall attribution using a control group. This approach successfully drove 273 incremental store visits, representing a 22.28% uplift and proving the campaign's effectiveness in acquiring new customers.