Case Study: Potion increases conversions with Cuberto’s redesign and rebranding

Potion earns Site of the Day from Awwwards & FWA with Cuberto

The customer Potion, a company offering a sales tool for increasing conversions through personalized AI-generated videos, faced the challenge of an outdated online presence. They engaged the vendor Cuberto not just for a simple website redesign but for a complete rebranding, which included creating a new corporate identity and a fresh look for their product.

Cuberto implemented a creative solution centered on a "magic" theme, developing a friendly witch's cat character to symbolize the product. They built a new responsive website using the Bona microframework and GreenSock for animations. The project was highly successful, earning a Site of the Day award from Awwwards & FWA. The client, Potion's founder, provided excellent feedback, praising Cuberto's collaborative approach and creative direction, and gave them a 5.0 rating on Google.

Potion