Case Study: ThunderPets creates a warmer, proof-led ecommerce and packaging experience with CUBEevo

ThunderPets scales to 16+ SKUs with CUBEevo

CUBEevo was engaged by ThunderPets, a Malaysian pet wellness brand, to revamp their packaging and ecommerce website. The challenge was to create a system that balanced clinical credibility cues with emotional warmth, making a research-heavy product category feel both trustworthy and human. The solution also needed to effortlessly serve multi-pet households shopping for both dog and cat supplements.

CUBEevo developed a cohesive packaging and ecommerce system for ThunderPets that placed proof-points front-and-centre while maintaining a playful brand voice. The resulting ecommerce site features a clear, scalable architecture for easy browsing and cross-shopping. The solution successfully made the purchase process feel emotional and friendly while providing the necessary information to close a sale, and it is built to scale across new product categories.

ThunderPets