Case Study: Oranje Tulip launches a warm, scalable brand and ecommerce experience with CUBEevo

Oranje Tulip launches a launch-ready ecommerce brand and website with CUBEevo in 2024

Oranje Tulip, a Dutch stroopwafel concept in Malaysia, faced the challenge of introducing a niche product to a new market. They needed a complete brand identity and ecommerce website that could educate consumers about stroopwafels while also being versatile enough to scale into gifting and catering. The vendor, CUBEevo, was tasked with creating a system that was both playful and considered, building a confident dessert label from the ground up.

CUBEevo developed a warm and joyful brand system anchored by the phrase "Share smiles, share stroopwafels." This included brand naming, a full visual identity, brand guidelines, and a launch-ready website. The solution introduced the product's origin story, highlighted three signature varieties and custom toppings, and provided clear paths for ordering, gifting, and catering. The website successfully builds the brand while driving conversions, sending visitors away wanting to share the product. CUBEevo's scalable framework supports Oranje Tulip's future growth into new flavours, seasonal collections, and locations.

Oranje Tulip