Case Study: LaaLaa builds a category-first probiotics brand with CUBEevo

LaaLaa launches a category-first brand with CUBEevo across 5 touchpoints

The vendor CUBEevo partnered with LaaLaa, Malaysia's first probiotics sanitary pad brand, to launch this category-first product. The challenge was to create a brand bold enough to compete with established giants yet warm enough to resonate with a young audience, all while introducing the novel concept of probiotics in feminine care in an approachable way. The system needed to work across physical retail, private e-commerce research, and ongoing customer education.

CUBEevo delivered a complete brand world, including branding, packaging, a website, and the always-on AI chatbot Ms. LaaLaa. This AI companion was key, handling product education conversationally and privately, which allowed the visual brand to remain playful. The solution made the innovative product feel approachable and scalable. As a result, CUBEevo's work transformed a research-heavy purchase into a friendly experience and created a compounding brand asset in the AI chatbot that operates 24/7 to educate customers and reduce friction without scaling headcount.

LaaLaa