Case Study: Kokuyo Furniture Malaysia marks 20 years with a distinctive brand campaign by CUBEevo

Kokuyo Furniture Malaysia marks 20 years with CUBEevo

Kokuyo Furniture Malaysia, the local branch of the Japanese stationery and furniture brand, faced the challenge of celebrating its 20th anniversary without resorting to generic corporate celebratory clichés. They needed a distinctive visual campaign from vendor CUBEevo that would work across multiple touchpoints and confidently express their identity as an innovative office furniture maker rather than just a stationery company.

CUBEevo developed a visual system centered on an optical illusion: an isometric perspective of Kokuyo's own furniture that forms the number "20". This clever solution grounded the anniversary in the brand's product story. Paired with the tagline "Beyond Creative Limits," the campaign successfully honored the past while pointing forward, giving Kokuyo Furniture Malaysia a confident and modern brand voice for future use. The vendor CUBEevo delivered a cohesive identity that rolled out across digital and print materials.

Kokuyo Furniture Malaysia