Case Study: HAMI Ecofarms elevates premium gifting and eco-farm branding with CUBEevo

HAMI Ecofarms builds a premium farm-to-gift brand with CUBEevo across 3 touchpoints

HAMI Ecofarms, a premium eco-farming brand, needed to elevate its fresh produce into a premium gifting category to overcome the low-margin perception of fruit. The challenge was to develop a visual system for CUBEevo that could communicate trust, purity, and rarity to justify gift pricing while remaining authentic to its farm-first identity, all while flexing across digital and seasonal touchpoints for different audiences.

CUBEevo created a cohesive brand and art direction system encompassing packaging, ecommerce, and red packet design. The solution provided a refined and flexible visual grammar that consistently reinforced premium freshness and gifting value across the website and festive touchpoints without losing its agricultural roots, giving the brand a strong foundation for future growth into new produce categories and experiences.

HAMI Ecofarms