Case Study: FFM Marina launches a category-credible plant-based brand with CUBEevo

FFM Marina launches a complete plant-based brand in 2024 with CUBEevo

FFM Marina, a trusted established player in the Malaysian food industry, partnered with the agency CUBEevo to launch a new plant-based brand. The challenge was to create a category-credible challenger that would instantly appeal to younger flexitarian shoppers while also earning the trust of families, all within the critical second a product is noticed on the shelf.

CUBEevo delivered a complete brand solution, building the Marina Plant Based brand from market research and naming through to a full visual identity, packaging system, and POSM. The result was a launch-ready brand world engineered for clarity and scalability, providing a framework to absorb new products without losing its defining challenger voice.

FFM Marina