Case Study: doTERRA creates a festive 3D pop-up CNY gift with CUBEevo

doTERRA ships a limited-run 3D pop-up angpow in a tight CNY timeline with CUBEevo

doTERRA, the global essential oils brand, sought an exclusive Chinese New Year giveaway that was more than just a traditional money packet. They challenged vendor CUBEevo to create a limited-run 3D pop-up angpow that would also function as festive decor and a passive diffuser for their Rose essential oil, all within a tight production timeline using premium materials.

CUBEevo designed and produced a Rose + Butterfly 3D pop-up, using precise paper engineering to create a structure that reliably pops open, holds a diffuser sponge, and doubles as decoration. The vendor delivered the project on schedule, resulting in a giftable item that successfully served all three functions. The premium piece extended doTERRA's brand impression beyond the season, living on as decor and passively diffusing the Rose scent to seed future product conversations.

doTERRA