Case Study: AllsWell boosts sparkling drink shelf appeal and launch awareness with CUBEevo

AllsWell launches sparkling drink with CUBEevo in 6- and 15-second ad cutdowns

AllsWell, a beverage company, faced the challenge of launching its new Allswell Sparkling Drink into a competitive market dominated by established brands with larger budgets. The company needed to introduce the new healthier-for-you product, position it as a guilt-free choice, and earn enough visual attention on store shelves to drive trial. CUBEevo was enlisted to develop a launch campaign to achieve these goals across various point-of-sale materials and short-form ad videos.

CUBEevo created a bright and fun key visual designed specifically to grab shelf attention, which was then extended across all POSM and a series of ad videos. This cohesive system successfully introduced the brand, communicated its health benefits, and drove consumer trial. The solution was also built as a flexible framework to extend across future flavours and other product lines within the AllsWell portfolio, ensuring the brand can grow as one coherent family.

AllsWell