Case Study: Enko brings an innovative running shoe to market with Cubedesigners

Enko wins Observeur du Design 2016 and CES top 30 with Cubedesigners

The customer, Enko, a running shoe company, approached Cubedesigners with an initial challenge to design their innovative, mechanically cushioned running shoe. Recognizing Cubedesigners' extensive expertise, Enko soon expanded the scope to include all aspects of the product launch, requiring a coherent and optimized strategy across all media to support their new venture.

Cubedesigners implemented a comprehensive 360-degree solution, creating the Enko brand name and logo, the product design of the shoe itself, a suite of websites (including e-commerce and mobile), and two films for promotion. The results were highly successful; the Enko running shoe was awarded the 2016 Observeur du Design Label and a 2016 CES Innovation Award, placing it in the top 30 startups of the year. The founders praised Cubedesigners for their professional conscience, skills, and ability to react and adapt quickly, stating they would continue to use the vendor with confidence.

Enko