Case Study: VMRay achieves faster quoting and stronger marketing ROI with CUBE84 Salesforce solutions

VMRay delivers quotes 5× faster with CUBE84

VMRay, a cybersecurity software company, faced challenges with slow, error-prone manual quoting processes and an underutilized, fragmented Pardot implementation for marketing. This was hindering their sales velocity and ability to measure marketing ROI. They partnered with CUBE84 for a Salesforce and Pardot solution to address these operational inefficiencies.

CUBE84 implemented a CPQ system to automate quoting and integrated SMS for SLA tracking, cutting manual quoting effort by 30% and delivering quotes within two hours. For marketing, they optimized Pardot with improved analytics and attribution dashboards, enabling ROI tracking. The solutions provided by CUBE84 resulted in faster sales cycles, reliable SLA compliance, and a data-driven marketing engine.

VMRay