Case Study: Hawaiian Airlines achieves stronger Salesforce operations with CUBE84 Staff Augmentation

Hawaiian Airlines strengthens Salesforce operations over a 3+ year engagement with CUBE84

Hawaiian Airlines faced operational strain as its reliance on Salesforce grew, with manual workflows, fragmented case management across systems like JIRA, and data validation gaps creating inefficiencies. This hindered the airline's ability to scale its CRM foundation securely. To address this, they engaged CUBE84 in a long-term staff augmentation partnership to embed Salesforce expertise and strengthen their use of Sales Cloud, Service Cloud, and Experience Cloud.

CUBE84 implemented a phased solution involving Salesforce Flow automation for case and premium service routing, integrated Salesforce with JIRA to eliminate duplicate work, and enhanced Formstack with custom validation. They also restructured the security model and implemented Formstack Documents. The results included streamlined operations, improved data accuracy and submission reliability, and a stronger governance framework, providing a resilient foundation for Hawaiian Airlines' future growth.

Hawaiian Airlines