Case Study: Hamilton College achieves 99% alumni activation in 2 days with CUBE84’s Salesforce Experience Cloud alumni portal

Hamilton College activates 99% of alumni in 2 days with CUBE84

Hamilton College faced the challenge of an outdated and disconnected alumni portal that made it difficult for its highly philanthropic community to engage. The difficult navigation and lack of a mobile experience left alumni feeling disconnected. They partnered with CUBE84 to create a modern engagement platform that alumni would actually want to use.

CUBE84 implemented a solution using Salesforce Experience Cloud, which included a portal called The Hamilton Quad and native mobile apps. The project was highly feedback-driven, leading to a successful pivot to a mobile-first approach. The results were immediate, with over 21,500 alumni (close to 99% of the community) activating their profiles within two days of launch. This provided the college with a unified engagement layer and early signs of renewed donor interest.

Hamilton College