Case Study: SmugMug turns budgeting into a transparent, efficient process with Cube Software

How SmugMug's CFO Turned Budgeting into an Easy, Practical, and Fair Process

SmugMug, an online photo-sharing and photography business, was struggling with a disconnected accounting system, decentralized headcount planning, and a complex hybrid business model that made budgeting and forecasting difficult. After an earlier FP&A implementation was scrapped, the company needed a more flexible, practical way to manage planning across departments.

Cube provided SmugMug with a connected FP&A platform integrated with NetSuite, Google Sheets, and Excel, giving the team a single source of truth, scenario-based headcount planning, and transparent budgeting workflows. With Cube, SmugMug’s CFO saved time on data collection and month-end reporting, improved collaboration and visibility, and was able to build and update forecasts in minutes rather than manually across spreadsheets.

SmugMug

Stephanie McVey

Chief Financial Officer