Case Study: Webflow achieves unified embedded analytics with Cube Cloud from Cube Dev

Webflow Delivers Internal and External Embedded Analytics with Cube Cloud

Webflow, a Website Experience Platform for modern marketing teams, needed a way to provide consistent, scalable data access across both internal and customer-facing use cases. As the company grew, its engineering team struggled to maintain a single source of truth for analytics used by multiple teams, while also keeping performance, security, and data interpretation consistent.

To solve this, Webflow implemented Cube Cloud from Cube Dev as a universal semantic layer, paired with ClickHouse for high-performance querying. Cube Dev’s caching and native APIs helped Webflow streamline data access, eliminate custom API layers, and support REST and GraphQL integrations, reaching a p95 query latency of 220 milliseconds while improving governance, scalability, and speed for analytics development.

Webflow

Rocio Delgado

Senior Engineering Manager‬