Case Study: Ready Now Storage boosts occupancy and streamlines operations with Cubby

How Ready Now built a a repeatable model

Ready Now Storage, a self-storage operator founded by brothers Rex and Riker Huddleston, faced challenges in driving occupancy and revenue after a period of rapid growth. They struggled to stabilize a newly acquired facility and were concerned about competition from larger REITs entering their market. Their previous systems were not providing the results needed for their investors, prompting them to seek a new solution from vendor Cubby.

Cubby implemented its platform, providing a new online storefront and management tools. The solution led to a dramatic increase in occupancy at their problem facility, from below 50% to over 80% within a few months. Online leases became commonplace, and their call center closed more phone rentals in four months than in the previous six. Additionally, Ready Now receivables fell by 9%. Cubby also quickly addressed a specific operational need by revamping its tenant portal to accommodate customers with multiple units.

Ready Now Storage

Riker Huddleston

Owner