Case Study: Vileda achieves 306% sales growth with CTI Digital social media and influencer campaigns

Vileda drives 306% sales growth with CTI Digital

Vileda, a leading household cleaning brand, faced the challenge of connecting with a new, untapped audience of pet owners to highlight the pet-friendly benefits of its products. To engage this demographic, they partnered with vendor CTI Digital on a targeted social media and influencer campaign.

CTI Digital implemented a three-phased solution involving influencer discovery polls, an authentic photoshoot, and targeted social activations. The campaign successfully reached 1.8 million pet owners, generated over 117,000 interactions, and delivered a 306% month-on-month sales growth for Vileda, significantly boosting brand awareness and engagement.

Vileda