Case Study: University of West London improves student engagement and website performance with CTI Digital

University of West London boosts open day bookings 432% with CTI Digital

The University of West London faced significant challenges with its outdated digital presence, including a poor user experience and an inefficient, SEO-damaging website built on an old Drupal CMS. To meet the urgent deadline for the new student recruitment cycle, the university partnered with CTI Digital for a comprehensive Drupal upgrade and user-centric redesign.

CTI Digital implemented a user-focused solution that included in-depth discovery, UX mapping, and a mobile-first design, culminating in a migration to an updated Drupal platform. This transformation yielded substantial results for the University of West London, including a 484% increase in goal completions, a 139% rise in international enquiries, and a 71% improvement in user success rates, fundamentally enhancing their digital engagement.

University Of West London