Case Study: Durham University boosts UCAS application clicks by 52% with CTI Digital

Durham University boosts UCAS application clicks by 52% with CTI Digital

Durham University, a prestigious UK institution, faced the challenge of a confusing and fragmented online presence across fifty-five domains, which hindered its ability to attract prospective students. To address this, the university partnered with vendor CTI Digital on a comprehensive digital transformation project focused on UX design, content marketing, and a complete website build and upgrade.

CTI Digital implemented a solution that included extensive research, user journey mapping, and a content-first strategy, culminating in a redesigned and unified website. The results were significant, including a 52% increase in exits to the UCAS application system, a 9% reduction in mobile bounce rate, and a 13% decrease in course page bounce rates, greatly enhancing the student application journey.

Durham University