Case Study: Chester Zoo improves analytics and GDPR compliance with CTI Digital

Chester Zoo engages 2 million visitors with CTI Digital

Chester Zoo, a leading UK wildlife attraction and conservation charity, faced challenges with the mandatory GA4 migration and GDPR cookie compliance. They needed an improved analytics framework to support their revenue goals and a unified consent solution to address user frustration across their subdomains. They partnered with digital agency CTI Digital for assistance.

CTI Digital implemented a tailored GA4 migration with staff training and a new Consent Management Platform to ensure compliance. They also integrated BigQuery for data continuity and tools like Tableau for visualization. This provided Chester Zoo with enhanced data extraction capabilities, increased user trust through robust privacy measures, and safeguarded historical insights for better strategic decision-making in their conservation efforts.

Chester Zoo