Case Study: Astonish achieves 215% order growth with CTI Digital's social, PPC & influencer campaign

Astonish boosts orders 215% with CTI Digital

Astonish, a family-run household cleaning product company, approached CTI Digital with the challenge of replicating the reach of a £1 million TV campaign using less than 10% of the budget. Their goal was to reposition the brand and clarify its message to resonate emotionally with the cleaning community.

CTI Digital implemented a targeted social media and influencer campaign, "That Cleaning Feeling #beAstonished," which included bespoke influencer outreach and community-building initiatives. The results were significant, with the campaign reaching 11.9 million people and driving a 215% increase in orders. CTI Digital also helped double Astonish's online sales and achieved a 3,515% increase in Instagram engagement.

Astonish