Case Study: Al Rayan Bank improves user experience and analytics with CTI Digital's Drupal upgrade

Al Rayan Bank boosts conversion rates with CTI Digital

Al Rayan Bank, a UK-based commercial bank, faced challenges with an outdated Drupal website structure and a need to upgrade its CMS. They sought to improve user experience, make their financial products more accessible, and enhance their analytics capabilities. To address this, they partnered with CTI Digital for a comprehensive website audit, a Drupal upgrade, and Google Analytics 4 setup and training.

CTI Digital implemented a user-centric solution that included upgrading the Drupal platform for security and compliance, restructuring the site's navigation, and developing an intuitive product selector tool. The results for Al Rayan Bank included a future-ready digital infrastructure, improved user engagement, higher conversion rates, and strengthened analytical capabilities. The bespoke GA4 training also empowered the bank's internal marketing team to make data-driven decisions, optimizing their overall business performance.

Al Rayan Bank