Case Study: CoBank creates a flagship collaboration hub with CTI

CoBank transforms PI planning for 250–300 people with CTI

CoBank, a customer in the finance industry, faced the challenge of needing a repeatable, in-house venue for its large-scale program increment planning sessions. Their existing office floor with cubicles was unsuitable for collaboration, and their previous solution of renting hotel AV infrastructure was costly. They needed to create a premium, inclusive experience for 250–300 people every ten weeks without leaving campus, a concept that had to be invented from scratch. CTI partnered with them to deliver the required audio visual and experiential technology.

CTI transformed CoBank’s traditional fifth floor into an open flagship collaboration space, eliminating the need for offsite venues. The solution centered on a "Grand Central Station" display and integrated advanced AV systems to enable live broadcasts and seamless engagement for both in-person and virtual participants. This created a unified, "larger than life" experience that drove increased engagement and pride in the work. The transformation provided CoBank with a persistent platform for collaboration and gave leadership confidence in their ability to build and sustain ambitious custom collaborative systems.

CoBank