Case Study: freshbenies achieves unified digital health benefits access with CTG

CTG Transforms Health Benefits Provider with Web and Mobile Solutions

freshbenies, a health benefits service provider, required a unified digital platform to enhance user experience and engagement. Their challenge involved reducing reliance on physical member cards and manual processes, as users were forced to navigate multiple third-party websites to access various healthcare savings services. They partnered with CTG to address these needs.

CTG delivered a comprehensive web and mobile solution. This included member, broker, and employer portals, a backend admin system called Beniehub, and a native mobile app, all integrated with single sign-on (SSO). The results were significant, with a 206% increase in employers using the platform and a 104% increase in total services used per month. CTG's solution transformed the client's digital presence, creating a seamless and efficient user experience.

Freshbenies