Case Study: a leading medical lab improves donor insights and client service with CTG

CTG Helps Leading Medical Lab Improve Donor Insight and Client Service

A leading medical lab in New England needed to upgrade its systems to support complex cell and gene therapy research. The client faced challenges with disparate data from sources like WooCommerce, Qualtrics, Facebook, and Salesforce, which prevented a complete view of its blood donors. To improve donor insights and streamline its clinical trial supply ordering process, the lab turned to CTG for its data engineering and healthcare expertise.

CTG led the data engineering efforts using an Agile framework, building an enterprise data mart with Python, SQL, Databricks, and Azure Data Factory. This solution integrated the disparate sources to create a central repository, providing a 360-degree view of the donor and customer journey. As a result, the medical lab can now better target donor groups for research and has optimized its clinical trial supply chain for improved efficiency.