Case Study: a full-service marketing and technical consulting firm achieves scalable meeting scheduling and stronger privacy controls with CTG custom application development

CTG Develops Custom App for Marketing and Technical Consulting Firm

The customer, a full-service marketing and technical consulting firm, faced the challenge of digitally coordinating large-scale meetings for a major technology corporation with unique scheduling and integration requirements. Their previous vendor could not meet these complex needs, so they engaged vendor CTG to develop a custom application within a strict budget and tight timeframe.

CTG implemented a solution using an Agile methodology and a diverse set of Microsoft tools, including SharePoint, Power Automate, and a custom web application. This approach allowed CTG to quickly develop and deploy a secure application that automated the meeting process. The results were significant: the app has been used by over 100 clients to create more than 200 meetings for 2,500+ attendees, resulting in greater efficiency for the firm and an enhanced customer experience for their clients.