Case Study: Indorama Ventures saves $400,000 annually with CTG's AI-driven CRM solution

CTG Develops Custom, AI-Driven CRM Solution for Indorama Ventures

Indorama Ventures, a sustainable chemical company, faced significant challenges with its manual, email-based order management system. Their customer service associates were overwhelmed by the high volume of orders, which were tracked in spreadsheets, creating inefficiencies, audit difficulties, and security risks. To solve this, they partnered with vendor CTG for a customized CRM solution.

CTG developed an AI-driven application using the Microsoft Power Platform to automate order processing and data management. The solution auto-generates tickets from emails, provides fine-grained security, and offers powerful search and reporting tools. This resulted in annual savings of $400,000 for Indorama Ventures, along with a 30% reduction in order processing time and an 80% reduction in time spent on auditing.

Indorama Ventures

Kevin Boeta

Director of IT