Case Study: J. Walter Thompson achieves automated branch data protection and a 65% TCO reduction with CTERA Networks

JWT Automates Branch Office Data Protection with Cloud Storage Gateways

JWT, a global ad agency with more than 200 offices and nearly 10,000 employees, faced rapidly growing file data at its MEA branch offices and relied on cumbersome, costly tape-based backups transported offsite monthly. The tape process was unreliable and at risk of data loss, and JWT needed a scalable, centrally managed, automated backup solution that supported fast access and SOX IT compliance.

JWT deployed CTERA’s hybrid cloud storage platform—preconfigured gateway appliances and agents installed at 13 sites connected to JWT’s Amazon S3 account—providing dual backups (local appliance + encrypted off‑site cloud), file-level protection, and centralized management via the CTERA Portal. The solution enabled rapid local recovery and off-site disaster recovery, simplified monitoring and policy enforcement, and reduced total cost of ownership by about 65%, replacing expensive tape workflows.

J. Walter Thompson

Antoine Boury

Head of Information Technology