CSTMR
18 Case Studies
A CSTMR Case Study
UniTeller, an international money transfer processing company, needed to grow its new service, uLink, in the highly competitive global payments market. Their challenge was to build a strong brand presence to increase awareness and drive conversions across multiple countries while reducing their overall customer acquisition cost. They engaged the vendor, CSTMR, to help them achieve these goals.
CSTMR implemented a multi-channel digital marketing campaign that included segmented email strategies, targeted paid media advertising, and SEO-driven content in multiple languages. This solution successfully drove a significant increase in new user registrations and payment transactions for uLink. The results included a triple-digit percentage growth in transactions year-over-year, an 80% increase in conversion rate, and a 36% decrease in cost conversion, firmly establishing CSTMR's role in the project's success.