Case Study: Systems and Methods, Inc. (SMI) launches Kudzu and drives growth with CSTMR

Systems and Methods, Inc. (SMI) launches Kudzu and drives strong growth in less than a year with CSTMR

The customer, Systems and Methods, Inc. (SMI), faced a challenge launching its Kudzu online banking app for underserved populations. The project lacked a defined brand, a marketing plan, and the specialized fintech expertise required, leading to internal misalignment and putting the launch at risk. They sought a partner with the right industry knowledge and chose to work with the vendor CSTMR.

CSTMR provided comprehensive strategic and tactical support, including market research, brand development, and digital marketing. This partnership was transformative for SMI and the Kudzu initiative, resulting in a successful launch and sustained strong growth. Within a year, Kudzu saw a significant jump in performance metrics, and the success led SMI to engage CSTMR for four additional projects.

Systems and Methods, Inc. (smi)