Case Study: QuoteWell achieves a stronger brand and increased growth momentum with CSTMR

QuoteWell boosts organic traffic 42% with CSTMR

QuoteWell, an AI-driven wholesale insurance brokerage, faced a challenge where its public brand did not reflect its internal innovation and lacked the professionalism needed to disrupt the insurance industry. They engaged the vendor CSTMR for a comprehensive solution including brand strategy, marketing, and web development to address this perception gap.

CSTMR developed a brand strategy centered on the Human+ Principle to articulate QuoteWell's blend of technology and human expertise. This work included a full rebrand, a new website, and marketing campaigns. The results were significant, including a 42% increase in organic traffic and a 91% increase in backlinks. A PR campaign for a funding announcement generated over 17 million impressions and 668 direct engagements.

QuoteWell