Case Study: Pursuit unifies three brands and grows digital marketing with CSTMR

Pursuit grows organic search traffic 30% in 3 months with CSTMR

Pursuit, a mission-based business lender and SBA specialist, reached out to vendor CSTMR when they needed to merge three distinct public-facing brands into one new entity. Their challenge was to realize greater efficiency and market exposure by defining and launching a compelling new brand, expressing it through a modern website and collateral, and extending their marketing reach through content and SEO.

CSTMR developed the brand strategy and visual identity for the new Pursuit brand, then planned and executed the migration of three websites into one. The solution included ongoing support for content, SEO, email, and social media. Results were significant, including a 30% improvement in organic search traffic post-launch, growing their newsletter list to 1,200 subscribers, and achieving an email open rate of 37%. CSTMR's work also enabled Pursuit to quickly launch a PPP application portal in just five days at the start of the pandemic.

Pursuit