Case Study: LendingTree optimizes its business lending platform with CSTMR

LendingTree optimizes business lending for 4+ years with CSTMR

LendingTree, the nation's leading online financial marketplace, faced the challenge of merging an acquired business lending startup's platform with its own existing Business Loans vertical. They needed CSTMR's product and UX expertise to create an intuitive, optimized user experience and to identify opportunities for continued growth.

CSTMR applied UX best practices and data insights to design updated form flows and marketplace results, testing ideas throughout the process. They worked collaboratively with LendingTree for over four years to continually refine the product. The solution successfully merged the two platforms, enhancing the user experience for small business owners and improving the marketplace's productivity, providing a strong foundation for the product's ongoing evolution.

LendingTree