Case Study: AccessOne achieves stronger growth in patient payments with CSTMR

AccessOne boosts monthly registrations 241% with CSTMR

AccessOne, a provider of patient payment technology for healthcare systems, faced the challenge of pivoting its brand from a traditional financing provider to a modern fintech company. They needed a new brand identity that would resonate equally with both their B2B clients and the end-user patients, compellingly telling their story to both audiences.

The vendor CSTMR developed a new friendly and accessible brand identity, which was brought to life through a comprehensive strategy including a new website, social media presence, a patient app, and paid advertising. This effort by CSTMR yielded significant results, helping AccessOne secure an additional $300 million in funding. Measurable impacts included a 241% increase in monthly registrations, a 522% increase in monthly transfers, and a 220% increase in organic web traffic.

AccessOne