Case Study: Susan G. Komen achieves growth in 3-Day participation and donations with CSM

Susan G. Komen - Customer Case Study

Susan G. Komen partnered with CSM to rebuild the Komen 3-Day into a thriving, growing community and event platform that would be sustainable, revenue-driving, and true to the organization’s core mission. The challenge was to strengthen walker acquisition while revitalizing the event experience for both loyal participants and new audiences.

CSM developed a multi-month national integrated marketing and communications plan using owned, earned, and paid media, including paid social, search, display, media partnerships, influencer marketing, lead generation, social, web/e-commerce, broadcast TV, podcast, SMS, field marketing, and community outreach. The campaign stabilized participation trends and drove strong results, including a 75% increase in website traffic, 189% growth in RFIs year over year, a 6.85% increase in total donations, a 131% increase in media hits, a 53% improvement in digital marketing efficiency, and a 14% conversion rate among non-participants.

Susan G. Komen