Case Study: Paddy Power brings live sport back to the UK with CSM

Paddy Power - Customer Case Study

Paddy Power worked with CSM to help bring live sport back to the UK after the COVID-19 lockdown, looking for a way to engage sports fans beyond their usual stunt-based activations. They needed a safe, high-profile event that could generate excitement and reconnect audiences with live sport.

CSM delivered the Paddy Power Golf Shootout at The Centurion Club, managing the event end to end and creating a COVID-secure, live-streamed sporting spectacle featuring golfers and celebrity amateurs. The campaign delivered 200+ negative tests within 48 hours to meet government requirements, produced 50+ clips for wider social amplification, and drove strong engagement results including 75% of fans identified as merchandise buyers, 50% in market for tickets, and a 432% increase in direct response marketing performance.

Paddy Power