Case Study: First Community Bank of the Heartland achieves faster, integrated, customizable BI reporting with CSI NuPoint (CSI IQ)

Harnessing the Business Intelligence Power of CSI IQ

First Community Bank of the Heartland, a Clinton, Kentucky bank founded in 1934 that specializes in agricultural lending, experienced rapid growth from 2013–2016—adding four branches, doubling staff, and increasing assets by 126%—which created an urgent need to manage and report on expanding volumes of customer data. Senior VP/COO Cheryl Hartsell turned to CSI NuPoint and its integrated CSI IQ business intelligence suite to provide a core‑embedded reporting solution that didn’t require extensive prep time.

By implementing CSI IQ within the CSI NuPoint core, the bank consolidated multi‑department data and built complex reports (like account stratification) in minutes instead of hours or days, with cross‑department use by lending and marketing staff. The CSI NuPoint/CSI IQ solution delivered measurable efficiency gains—faster, customizable reporting with a few clicks—and enabled the bank to pursue deeper asset liability analysis and enhanced debit‑card analytics via the Payment Services Scorecard.

First Community Bank of the Heartland

Cheryl Hartsell

Senior VP, COO