Case Study: The Secret Cellar achieves a scalable multi-store wine marketplace with CS-Cart

The Secret Cellar - Customer Case Study

The Secret Cellar is an independent wine marketplace that showcases handcrafted wines from small producers. Facing early operational strain—founder Mike Watson worked 80+ hour weeks, handled heavy manual stock work, and struggled with tight margins—the business needed a scalable multi-channel platform to manage about 1,000 products across online and physical stores. To solve that, The Secret Cellar deployed CS-Cart’s multi-store shopping cart software.

Using CS-Cart’s multi-store solution, The Secret Cellar now runs two websites, three brick-and-mortar shops and a bar while centrally managing roughly 1,000 products. CS-Cart enabled the business to grow from a one-man hustle into a team-backed marketplace with multiple sales channels, three years online, and a streamlined e-commerce operation that supports both in-store sales and bar bookings.

The Secret Cellar

Mike Watson

Founder