Case Study: Sandqvist accelerates global growth with Crystallize

Sandqvist cuts ongoing tech costs by 9% with Crystallize

Sandqvist, a premium Scandinavian bag and accessory brand, faced significant challenges with its fragmented, monolithic e-commerce tech stack. Their old setup, which used separate systems for content and commerce, created operational bottlenecks, hindered global expansion, and failed to support their storytelling and sustainability values. They partnered with vendor Crystallize to modernize their architecture and overcome these growth constraints.

By implementing a composable architecture with Crystallize at its core as a unified PIM and CMS, Sandqvist achieved a dramatic transformation. The solution enabled the brand to expand from 6 to 44 markets in just four months, reduce ongoing tech costs by 9%, and drastically improve operational efficiency. The rebuild, which also leveraged Next.js and specialized services, resulted in a faster, high-performance site that empowered marketers to work independently and provided a superior customer experience.

Sandqvist