Case Study: Gullpila launches subscription streaming and direct fan revenue with Crystallize

Odds Ballklubb Launching a New Subscription Based Over the Top (OTT) Streaming Service Gullpila

The football club Odds Ballklubb wanted to create a new direct revenue stream by launching a subscription video service for their fans, Gullpila. Their challenge was to build and monetize this broadcast-quality streaming service quickly without relying on a traditional media company. They partnered with Crystallize to use its subscription commerce engine.

Crystallize provided the commerce engine to sell and manage subscriptions, which was integrated with AWS Media Services for video delivery. This solution enabled Odds Ballklubb to launch the Gullpila service in just weeks, establishing a scalable and predictable revenue stream that contributed positively to the club's bottom line from its first day.

Gullpila