Case Study: Nuwo delivers personalized home office stores with Crystallize

Nuwo powers custom home office shops in 2 to 5 years with Crystallize

Nuwo is a home office-as-a-service startup that provides companies with personalized online stores for their remote employees to lease furniture and equipment. Their challenge was finding a solution that offered 100% frontend customization for each client's unique store while relying on a single, consistent backend for their product catalog.

The vendor Crystallize provided its headless PIM as the backend solution. By using Crystallize's folder structure and creating custom Product Relation and Content Shapes, Nuwo could efficiently manage a central product catalog that was selectively available across all client stores. This allowed them to offer fully customized store appearances, including unique images and texts for clients like Ramboll, without needing to write new code for each implementation, saving development time and reducing the risk of bugs.

Nuwo