Case Study: Valparaiso University Transforms Its Welcome Center with Crux Creative

Valparaiso University transforms its Welcome Center with Crux Creative for its 6,000-student growth plan

Valparaiso University sought to transform its Phyllis and Richard Duesenberg Welcome Center into a welcoming and inspiring gateway to support its goal of increasing enrollment. The university, working with Xibitz on the physical space, engaged vendor Crux Creative to provide graphic design services that would visually bring the center to life and resonate with prospective students, families, and alumni.

Crux Creative developed a comprehensive suite of graphic elements, with a focus on a prominent history wall that used archival photos and narrative text to tell the university's story. Their solution created a cohesive and immersive experience throughout the Welcome Center. The redesigned space was met with widespread acclaim for its inviting atmosphere and engaging presentation of the university's legacy, effectively enhancing Valparaiso University's recruitment and development efforts.

Valparaiso University