Case Study: Ziemann Holvrieka refreshes its global brand with CRUSH

Ziemann Holvrieka rebrands with Crush after 170 years of heritage

Ziemann Holvrieka, a global producer of brewing equipment and process technology, required a fresh brand identity to better reach its audiences and reflect its significant heritage while focusing on its future aspirations. They partnered with the vendor Crush for a complete rebrand project.

Crush worked closely with the leadership team to create a comprehensive new brand system, including a logo inspired by the company's tanks and a flexible visual identity for all marketing channels. The results were highly successful, earning Ziemann Holvrieka a German Brand Award and recognition from the Transform Awards Europe for setting new standards in contemporary brand management. The new sleek and professional identity made the company instantly recognizable across its global operations.

Ziemann Holvrieka